The Sunday Spa is a new luxury spa set to open in Calgary in 2026. The extraordinary amenity offerings will redefine the spa experience in Calgary and beyond. The Sunday Spa is to be the unrivaled destination for a comprehensive, urban wellness escape in the heart of the city providing a guest experience that envelops the senses in relaxation and wellbeing.
I created a brand based on ‘Playful Luxury’; the idea that high-end branding doesn’t have to feel stuffy and traditional, it can and should be more fun. A playful, arched logo set in a slender sans-serif is combined with a colour palette that exudes wellness and luxury with its earthy, rich tones. The marketing collateral and imagery brings an artistic feel with photocopy-like, close cropped photos and bold 1950's inspired type.
Much more to come as this project continues.
The Sunday Spa is a new luxury spa set to open in Calgary in 2026. The extraordinary amenity offerings will redefine the spa experience in Calgary and beyond. The Sunday Spa is to be the unrivaled destination for a comprehensive, urban wellness escape in the heart of the city providing a guest experience that envelops the senses in relaxation and wellbeing.
I created a brand based on ‘Playful Luxury’; the idea that high-end branding doesn’t have to feel stuffy and traditional, it can and should be more fun. A playful, arched logo set in a slender sans-serif is combined with a colour palette that exudes wellness and luxury with its earthy, rich tones. The marketing collateral and imagery brings an artistic feel with photocopy-like, close cropped photos and bold 1950's inspired type.
Much more to come as this project continues.
The Sunday Spa is a new luxury spa set to open in Calgary in 2026. The extraordinary amenity offerings will redefine the spa experience in Calgary and beyond. The Sunday Spa is to be the unrivaled destination for a comprehensive, urban wellness escape in the heart of the city providing a guest experience that envelops the senses in relaxation and wellbeing.
I created a brand based on ‘Playful Luxury’; the idea that high-end branding doesn’t have to feel stuffy and traditional, it can and should be more fun. A playful, arched logo set in a slender sans-serif is combined with a colour palette that exudes wellness and luxury with its earthy, rich tones. The marketing collateral and imagery brings an artistic feel with photocopy-like, close cropped photos and bold 1950's inspired type.
Much more to come as this project continues.
